PORTLAND, Ore. -- Martin Luther King Jr. graces one page, Angelina Jolie the next. A photo of a man on fire opens the Book of Revelation. And laid across a two-page image of gasoline spilling from a pump is the quote that begins, "The whole earth was amazed and followed the beast."

It''''''''s not the good book some may remember.

While the Bible has been recreated and repackaged innumerable times, publishers of the newest editions are using some distinctly unique formats to capture the attention of readers.

"In general, Bible publishers have always been creative, but now they are scrambling to meet a culture where people are moving away from print reading," said Paul Gutjahr, an associate professor of English and adjunct associate professor in religious studies at Indiana University.

Secular as well as traditional religious Bible publishers are getting in on the act. Dozens of different versions of the Bible come out each year for various niches: the outdoorsman, the married couple, business leaders. There are electronic Bibles available for the Kindle, iPods and handheld devices. There are graphic novel and comic book interpretations. There''''''''s even a new chronological version of the Bible coming out this fall.

It''''''''s difficult to capture how many different versions of the Bible are sold each year. But the Book Industry Study Group estimates that Bibles, testaments, hymnals and prayer books were a $795.2 million market in 2007.

-Article continues Off Site, courtesy The Washington Post.