Sit down and shut up? Easier said than done, a Kern car dealer and the Oklahoma writer of the company’s controversial radio ad are finding.Article Continues (Off Site)
The spots have already finished a three-month run in eastern Kern and the Antelope Valley, but renewed interest prompted even the Ford Motor Co. to weigh in Wednesday.
Kieffe & Sons Ford’s ads suggesting Christians “just tell the other 14 percent to sit down and shut up” had been Internet fodder for months, blog posts indicate.
In recent days the topic suddenly resurfaced, said Tehachapi resident Dave Salyers. Numerous e-mails with the ad attached popped up again seemingly out of the blue.
On Wednesday, Salyers dropped an electronic note to the automaker.
“Is this the image that Ford wishes to present — that it willingly discriminates against nonreligious people in the United States?” Salyers wrote.
He got a reply the same day from Christie — no last name given — in Ford’s customer relationship center.
“Our investigation has determined that the advertising was placed in error,” Christie’s e-mail said. “Corrective actions have been taken to prevent this from happening again.” Ford spokesman Mark Truby confirmed in an e-mail Christie’s response was “legitimate.”
Truby did not immediately respond to questions about what actions had been taken or how the ad was placed in error.
Courtesy The Bakersfield Californian